Here’s Why You Need To Use Landing Pages. All the products that you want to sell online are ready. You have already signed up with the Google Adsense program or with other affiliate marketing programs. You have already prepared the ad you want to post on your affiliate’s site. Your mind is now set to being the next most successful online entrepreneur. But is there anything else that you might have forgotten to prepare? Maybe none. But how about your landing pages? Are they all set for your business?
What is a Landing Page?
Landing pages, or Sales Funnels are simply web pages where visitors are directed to. This happens whenever they click a result in a web search or whenever they click a web ad. With affiliate marketing, a landing page is where you want your potential customer to be directed to. They would be directed there after clicking your ad on your affiliate’s website. Landing pages are no different from other web pages in a particular website. Some online entrepreneurs would even use the homepage of their websites as the landing page for their ads. Are these people making a big mistake? Or should you follow their method in creating landing pages for their ads?
Why not do it like big online retailers?
Well, you can always follow what most online retailers do, directing their potential customers to the homepages of their websites. If you want more from your online business, and if you want to earn more profits, you need to create a special page for your ads. Why? Here are a few reasons why you need to use landing pages for your web ads. And take note, it would do you a lot better if you create a great page than a so-so one.
It is the only way you earn conversions in an affiliate marketing program
There are a variety of affiliate marketing programs today, but most of these programs let the merchant pay the affiliate in a pay per click basis. Basically, all you have to do is sign up with the program and submit your ad. The program owner would then distribute your ad to various affiliates who would then place your ad on their websites.
Whenever your ad is clicked, a visitor would be directed to your landing page and you would have to pay the affiliate for his service.
As a merchant, you earn in an affiliate program through conversions—that is whenever a visitor that is directed to your site actually buys a product on your site. Without these conversions, you actually earn nothing from the program. Also, the more visitors that your affiliates have directed to your site, the larger would your expense be. And the only way that you can recover from these expenses is through conversions.
Now, you sure won’t get any conversion if you have posted an ad on your affiliate’s site without an actual landing page for the potential customer to be redirected into. It’s just like advertising a product without actually having a store to sell your product. Your advertisement may be enticing enough to encourage people to purchase a product, but without the landing page, how will they know how to purchase the product
It is therefore important to have landing pages for your ads because it is the only way for you to earn something in an affiliate program. Without landing pages, all you do is spend money paying your affiliates without actually getting anything in return.
Other web pages may just not be enough
Many people make the mistake of making their website’s homepage as the landing page for their ads. The same is true for those who make use of other pages like a “contact us” page or a product page. Homepages are often designed to serve multiple users and contains a lot of links to other pages or to other websites. The same is with the other two pages mentioned. If you want to be successful in an affiliate program, we’re sure that you don’t want your landing page to cater to the needs of various people, most of which may not be really interested with your product.
Two words: Sales Funnel
When choosing a landing page, you must always have the customer directed into that page in mind. Therefore, your landing page must be relevant to the keywords and the contents you placed on your ad. It is also important that the landing page can induce your visitor to take action—that is to purchase your product or at least provide leads for potential customers. In other words, a sales funnel!
A final note on Sales Funnels
You probably entered into an affiliate marketing program with these things in mind: to save on advertising expenses and to gain more profit. But if you get into an affiliate marketing program without actually having a landing page, you’ll end up paying too much without getting anything in return. So if you still don’t have a landing page for your ads, you better start creating one now. And don’t get us wrong; it isn’t enough for you to have just a landing page—it should be a great landing page!
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