When Amazon began in 1994, no one gave much notice to the little online bookstore. Amazon is now one of the largest online market places. The Amazon Associates affiliate program is one of the best online selling platforms when it comes to affiliate programs.
There are many advantages to signing up to become an Amazon Associate. However, there are many down sides, continue reading to learn more.
Amazon Affiliate Program Overview
As far as e-commerce goes, Amazon is one of the largest online stores, with possibly the widest variety of items.
One of the great things about Amazon is how it passes on commissions to its affiliates on just about every purchase. With so many products, Amazon depends on it’s associates to do most of it’s targeted advertisement.
The Amazon Associates Program is the management and interfacing piece for Amazon affiliates. Given the variety that Amazon provides there is likely an opportunity for you to promote products. There are products for just about any niche that you are in.
The potential revenue from traffic you could earn is definitely worth signing up for the program. Having offers that are from a widely known vendor does help establish trust with your customers. There are a few drawbacks, such as more restrictive policies for you as an affiliate to comply with.
Advantages of being an Amazon Associate
Diverse catalog of products to promote
You can find just about any product you can think on Amazon. From different products in different niches from food, household items, sports, and gadgets, gizmos to fashion. These are the products from just about every niche that affiliate marketers can choose from. The variety is definitely an advantage to better cater to your customers.
The commission rate structure
There are different commission rates depending on products and categories that you promote. The rates range from as low as 1% for computers and electronics to 10% for promoting beauty products.
There is also the opportunity to earn income from bounties offered by Amazon for referring subscribers.
Easy to use
Amazon Associates is really easy-to-use, basically all you do is search for the product on the store and retrieve code or a custom link using SiteStripe.
Great affiliate support
One of the advantages to being one of the largest online marketplaces is having a large employee base. Amazon has a great support team that can help you with a variety of issues. You can contact them through email, call, or chat. And there’s no restriction on the duration of your calls or chats.
Known and trusted brand
Working with a larger company like Amazon, you know you are dealing with a top notch company that will not try to life difficult for you. Why? It is in their best interest to keep their associates happy and advertising for them.
Ho do you get started as a Amazon Associate?
Signing up to be an affiliate is very easy. All you need to do is visit the official website to sign up and set up your own account for the affiliate program.
There are a few things you have to be aware of.
Be sure to read and understand Amazon’s terms and conditions. Although it might seem confusing at the first glance, you need to know about the terms and comply with them. Amazon does take its terms very seriously. They will remove you from the program if you do not abide by the agreement.
Remember, if you have any problems , the Amazon customer support is always there to help you.
The Commission Structure of Amazon Affiliates
Amazon’s commission rates are different from products to products and for categories too. Also, some rates are quite lower compared to other affiliate programs, while others are higher.
From your research, you should be able to tell what commissions are earned for products in your niche.
As an associate, you can earn up to 10% for sales on luxury beauty products.
Amazon offers extra earnings for its affiliates through the bounty program. They are additional earnings made for introducing someone to the Amazon service.
The biggest downside to Amazon Associates is its cookie duration. If someone clicks on your link and visits the store, they are expected to make a purchase within 24 hours. That’s because the cookie length of Amazon Associate is just 24 hours, with some exceptions.
When a visitor clicks on a link from your site to Amazon, and then adds that product to their cart. You will get an extended 89-day duration for your cookie. Meaning that if the purchase is done within 90 days and you will still be entitled to the commission.
Before joining the program be aware:
Just as a reminder to you to stick to Amazon’s terms. Defaulting can get you kicked out of the affiliate program. And when that happens, it is almost impossible to get you reinstated back.
Here are some of the rules you need to follow:
For your Amazon images be sure to download using SiteStripe.
With any reviews, be sure your star ratings appear as similar as possible to Amazon’s star ratings. Also don’t forget to mention Amazon reviews and prices.
Make use of your affiliate links for your purchases, while you include affiliate links in emails. The links should be directed to your landing page or website, but not the product store on Amazon
If you need to shorten your affiliate link be sure to use the link shortener in SiteStripe.
You need to be sure that content should be explicit enough, without containing adult or profane content. Most important is to ensure that your content offers value to visitors of your site or blog.
Ideally, Amazon Associates is best for you if:
You are a blogger and affiliate marketer in the physical products niche. – Take a pick of any essential product you know. You’ll likely be able to find it on Amazon. Tools, food, kitchen gadgets, etc, are a few of the millions of products listed on sale at Amazon.
You will always have products to promote. Especially if you are a blogger or marketer that publishes product reviews and How-To guides,
You are an internet marketer in info products niches – Amazon might not be the best option. Amazon does stock products in all niches, but surely is not the best in all those niches. That’s the case with promoting info products on Amazon Associates.
You can find products like movies, books, and documentaries. However, these may not give you many options compared to what ClickBank or Commission Junction can offer.
If you are a social media marketer – There are limits to how much you can do on social media platforms.
You can only advertise on a social media profile that belongs to you. Additionally, you also need to include the exact link of your social media channel in your Dashboard.
It needs to make it known on your social media profile that you’re an Amazon Associate. Specifically that you can potentially make a profit from each purchase.
If you use Twitter to advertise, then your account needs to be a verified one.
It is possible to cloak your Amazon link, although most social media networks will do that for you.
If you have a large follower base on social media, you can apply to the Amazon Influencer program. If your application is accepted, you will geti additional details to guarantee the smooth running of your campaigns.
Some of the advantages and disadvantages of Amazon Associates
To make a more informed decision about Amazon Associates program, here are some of the advantages and disadvantages summed up.
Amazon Associates is a great affiliate program for promoting just about all product niches. There is a huge range of physical and info products to choose from.
Getting started as an associate is quite easy and straightforward, even for new marketers.
There are competitive commission rates, as well as income from bounties. And you can receive both from a single referral.
Amazon also has great customer service support for all you questions.
Amazon may have the widest range of products on offer, but not the best in certain niches. Take for instance the info product niche where available products are quite a few.
While there are many physical products offered, information niches are lacking.
Affiliate commissions can be as low as between 4 and 1% compared to other affiliate programs.
You need to abide by the terms to the letter. Amazon is very unforgiving to anyone who violates the terms.
The Amazon Affiliate program, or Amazon Associates, is an affiliate marketing program. It is free to join for website owners and bloggers to that want to become Amazon Associates. They advertise products from Amazon.com on their sites by creating links. When customers click the links and buy products from Amazon, they earn referral fees.
Everyone loves to buy stuff at Amazon.com. But for publishers, Amazon’s 4% referral rate doesn’t get me too excited and they don’t offer many coupons or deals. There are other affiliate programs that can be more profitable.
To learn more about other affiliate marketing platforms, check out our Resources Page
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