If you want your online audience to buy products and services through your affiliate links, then it is essential that you start engaging your audience in ways that engenders trust. There are several ways to create a community of online friends that keep coming back to read your words and buy your goods.
Be an honest individual
Be an honest individual. People say all kinds of things online, either because they have some anonymity or are just being silly. When you keep it real, your air of authenticity will eventually be noticed and respected. The last thing that people want is to deal with a dishonest or untrustworthy salesman. Kindness rules the day.
Take care of issues immediately
If issues ever arise in your dealings with your audience, deal with them directly and immediately. Let them know full heartedly that their concerns are of paramount importance to you. Connecting with them quickly is key, letting issues hang for periods of time will not build trust.
Give your opinion on any products you use or test
If you ever test any of your products, review them. Let your audience know the pros and the cons. Be open and honest in your assessments so that they know they are reading objective analysis and not just a presell piece. Most purchases are made based on real life recommendations.
Let your audience know who you are
Put a photo of yourself up on your website. When your smiling face is viewable, you personalize yourself to your audience that otherwise just thinks of you as another email address wanting their money.
Keep the conversation going
Make sure that you reply to all comments that people leave you. Reply to comments whether they are good, bad, or even from those who do not buy from you. Make sure that the whole world knows that you respond to all comments and are accessible for conversation. Social media profiles are great places to do this, where people can Like your posts and give you word of mouth advertising.
Start engaging your audience by asking them questions
It is important to have a dialog, and asking questions is a great way to open the lines of communication. Do not interrogate them, but every once in a while, end something in a query. The responses you get can help you get to know them a lot better. You can also find possibly unfulfilled demands for valuable products and services that you might be able to provide.
A step further up from questions are surveys. Statistical date within your niche demographics can be tough to ignore, and should make actions based on the results something well worth pursuing.
Keep your audience up to date with what is going on
Keep your audience up-to-date on what is going on. Update them on both what is going on in your niche so that you look like an expert and authority, but also on sales and promotions you have going on.
Relay information about the bestselling items
Put information up about bestselling items. People love being trendy, and also assume that something that sells well is probably a good buy. When you do this, you can sell even more of them.
Do open about your affiliate links
Are you ready to start engaging your audience to begin earning more?
Total transparency is easily and hands down the single most effective way to show your audience that you are not hiding anything. Follow all of these ideas to gain their trust, so that you can be their feel-good go to source for products and services time and time again. Your profits will grow and be steady for years to come.
For more information go to our Resources Page and check out the posts below: