What Works Better – Banner Ads or Text Links?

banner ads
Share on Social Media

When it comes to making money from a website, one of the first questions entrepreneurs ask is, “What works better, banner ads or text links?” First, recognize that there is no one size fits all answer when it comes to advertising. You’ll get a variety of responses depending on who you ask.

It can be a guessing game at times

Most entrepreneurs will tell you that adding advertising on a website is a process of trial and error. Because what works for one website may not work for another and vice versa, so it’s important to carefully track the conversion rates of ads on your site.

If you are not running ads, you should get signed up with an affiliate marketing program! Check out this post: How to Get Started With Affiliate Marketing

Look at the location of the ad

Pay attention to which type of ads work best as well as where they’re placed. Some website owners find visitors respond best to ads immediately under the posts, while others see the best response from ads in the sidebar.

Colors play a significant role in capturing attention

Also pay attention to the coloring. With many advertising networks allowing you to customize your ads, try to choose advertisements that complement your color scheme. Ads that complement your color scheme foster a sense of confidence in your site visitors because the ads look like they’re part of the site instead of being placed randomly.

Some visitors will not see your ads

With banner ads, one of the advantages is being able to use pictures or animation in your advertisement. But banner ads also have some disadvantages – including banner blindness. Banner blindness is the result of visitors “expecting” banners and ignoring them. Most consumers will navigate around banners to read the content they want to see. Some banners will annoy site visitors, especially if they flash on and off rapidly.

See also  How Long Does an eBook Need to Be?

People are not really interested in your ads

Unless you run a shopping website, chances are visitors aren’t interested in ads specifically – they’re seeking information. The way that banners are set up, they might grab attention, but they rarely generate high click through rates.

By contrast, text links are often viewed as trustworthy and have higher click through rates than banner ads. Text links also load faster and are rarely blocked by web browsers. Most vendors offer both HTML and Text links to their products.

Know the rules before you advertise

Before you place ads on your website, make sure you fully understand the settings for your advertising network. Some networks like Google AdSense allow you to restrict certain categories so they never appear on your website.

Screen your ads and know your audience

If you’re running a family friendly website, your website visitors may not appreciate ads promoting a get rich quick scheme or male enhancement product. Block the ads that aren’t relevant to your website or that might be deemed offensive by visitors to ensure high relevancy and soaring click through rates.

Additional Resources

For more information, click on the posts below:

See also  All Affiliate Marketers Need These 3 Things To Survive Online

Don’t Forget to Follow us on Social Media below:

Facebook Click Here

Subscribe to YouTube Channel Click Here

Instagram Click Here

Twitter Click Here

HindeSights Logo
Promote Your Business with Affiliate Marketing Right Now
You started your own online business, everything’s there; your website’s running, every …
European Cryptocurrency Markets Suddenly Plunge After Regulations
The cryptocurrency markets have been struggling for the past several weeks, but …
Saving money for your business during inflation
Today Inflation is making a big impact on businesses. If you're not …

Categories

Recent Posts

ASM

Archives

© HindeSights LLC. All rights reserved