Tangible versus digital products. So, which is better to promote? For the marketers who are undecided about whether to promote tangible or digital products, knowing what affects the sales of each can help make the decision easier to make. Tangible products are what you can physically grasp.
What are tangible products?
You use tangible products every day in life. Your healthcare items, your clothing – even the meals that you eat are considered tangible products. You can find millions of tangible products to promote online on sites like Amazon, Wal-Mart, and more. For a list of different affiliate programs with tangible products check out our Resources Page.
What are digital products?
Digital products would fall under the category of those items that can be delivered to consumers via their email inbox. Some of those products might be software that makes their marketing life easier.
Other products might be movies or video or a PDF file. It’s whatever product you can send them by using the Internet. Obviously, you can’t deliver clothes to someone’s email inbox, but you could deliver an e-course telling customers what clothes they can promote for profit online.
Some of these digital products could be something like an eBook, or a training you create. If you are interested in creating and marketing trainings, check out ENTRE Institute. They have trainings on how to develop your own trainings and marketing as well.
Is digital or tangible more profitable?
The age-old question that many marketers still ask is, “Which product will make the most in profit – tangible or digital ones?” The answer is whichever product fills a need and there’s a situation where you can get that product in front of the people who need it.
Get the message out and promote your products
An excellent product without an audience is just one that gathers dust for someone or one that sits on a hard drive. That’s why the marketing part of affiliate sales is so important. You need both.
Promote through email campaigns
Whether you sell tangible or digital products, be a promoting machine and spread the word about the products everywhere you go online that allows for that type of promotion. Talk about it every chance you get to land in someone’s email inbox with permission.
Make sure you put an affiliate link in the newsletter where you’re talking about the product. The reason behind that is because you might get someone a year down the road who clicks on that link and buys the product because it’s sent out on autopilot via an email autoresponder.
If you are interested in an autoresponder or email campaign platform, check out our email marketing resources.
Residual income months later
You’ll earn your percent of the sales no matter when that link is accessed – if the product is still available, so make it easy for the buyer to get to it. Remember that you’re acting as a traffic director when you’re in affiliate sales. You just show the way to the product.
What it comes down to is profit point
What you want to look at no matter which type of product you decide to promote is what the dollar amount in commission is that you’ll make on the product. You might think 50% sounds great versus 10%, but when you do the math, the 50% is for a $10 item, giving you a $5 commission, whereas the 10% is for a $1,000 item – so your commission would grow to $100. You could always do what many marketers do and promote both tangible and digital products. There are many that complement each other.
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