There are useless marketing strategies you should avoid in affiliate marketing. Although affiliate marketing can still be a useful tool to increase your business exposure and revenue. Use the tips below to avoid affiliate marketing strategies that are not likely to help your bottom line.
Not having any goals or any marketing strategy
One sure way to fail is to not have an idea of what you want to accomplish with which ever product you are promoting. Clearly define your goals before participating in affiliate marketing. Also avoid engaging in an activity termed affiliate marketing just for the sake of being in the game. Establish a definition for your affiliate marketing strategy that clearly underscores your goals. Such as gaining publicity through mutual links from one website to another. You could obtain additional revenue by carrying another company’s ads and directing business to them. The bottom line is, go to your mission. What is it that you want to accomplish as a marketer?
Not reading the fine print of your marketing agreements
Carefully read affiliate marketing agreements. Especially where you carry links to another site in exchange for payment. You need to understand the terms of payment and the frequency of payment. These terms change frequently. Additionally, most agreements provide for little to no notice about changes in how and what you get paid as an affiliate.
Likewise, also carefully read affiliate marketing agreements to understand the terms and steps that must be taken. Both by either you or the affiliate to terminate the affiliate agreement. You’ll want to make sure that the termination agreement allows for an out. If the company reserves the right to terminate with no notice that you also have that right
One of the worst things that can happen is getting locked into an agreement, or not seeing the kinds of profits that you hoped to see.
There are many affiliate programs online that you can use to market to different niches. CilickBank has a wide variety of products, so does Amazon Associates. Also, ShareASale and Commission Junction focus on electronic products. For a more detailed list, go to our Affiliate Program Page. No matter what you choose, be sure it fits your market, and be sure the product is performing well. Another place to see how well a product or niche is performing is Google Trends.
Not tracking your earnings from your marketing
Participating in an affiliate marketing program based on an affiliate agreement that provides payment you should consider something. Be sure to keep track of the actual amount of money you’re earning by carrying the affiliate. If there is an instance where you are earning little to nothing by carrying the affiliate, then you are simply providing free advertising for another company. In which case you should consider terminating the affiliate relationship.
Not leveraging surveys and tools to find customers
Reaching out to other similar businesses and local businesses or businesses that relate to your content in a mutual referral type of association is a great idea. Especially where you advertise on their site, and they advertise on yours consider incorporating customer surveys for your business that identify where a consumer heard of your business to track the usefulness of these associations.
For a list if different tools to use to engage your customers go to our Content Creation Page. Additionally, if you have a WordPress website, there are many different plugins that you can use to better engage your potential customers. Go to our WordPress Plug-in Page for more information.
Not researching the company you are affiliating with
Sometimes it is common to agree to have another company appear on your website or vice versa. When this happens, make sure you’ve done due diligence regarding the company’s reputation. Be sure the target audience is one you’re expanding your ability to reach. And that the audience that will be interested in your site.
Not knowing when to move to a new program
If you find that your affiliate marketing strategies are becoming a non-productive. They begin to just cycle affiliates referring affiliates to one another. Consider terminating the affiliate relationship if it is not drawing in new customers. When it comes down to it, if it is not profitable, why keep investing in it?
Changing your content to fit an affiliate program
Don’t compromise your content to participate in an affiliate program. Even if it can produce revenue. Your content will be at least in part a factor in the success of your business. You don’t want to undercut your own business or site’s credibility. Especially if it would just be for the promise of additional revenue by carrying another company’s ads.
Remember, it all goes back to your goals. What is your mission for your business? What do you want to accomplish, what service do you want to provide? Do not sacrifice your core beliefs for a product.
What is the best affiliate marketing strategy?
Clearly identifying your goals for your affiliate marketing strategy can help you create an effective affiliate marketing strategy. Additionally, be sure to use the tips above for avoiding useless affiliate marketing strategies that frankly, are not worth your time.
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